4 hours ago
Monday, December 10, 2012
This article really demonstrates part of what I have been saying for years; nobody really liked most of the corporate beers. They just didn't have any alternatives.
Now; we have alternatives. Like we talked about in this post about Beer, people have wanted better beer for years. Now we can get it.
The one interesting point is about Michelob. Back when getting a Guinness was a pipe dream, beer aficionados drank a lot of Michelob. It was a better beer than the normal brews.
And then we were able to get Guinness.
So what happened to Michelob? Was it the ability to get better beers that has caused its slide (Sales loss (2006-2011): 72.0%, according to the article), or was it the cheapening of the Michelob brand that caused it? Beers like Michelob Ultra.
But they also produced some better beers, like Amber Bock that I really enjoyed and a very drinkable Porter.
Could be one or the other or both. It wouldn't be the first time a good product was squeezed from both sides. It was more or less a niche beer that has had its niche disappear.
It was a good domestic large beer. Now if you want a good beer, you go microbrew; if you want a large beer you go (hold on while I pause for an involuntary shudder) Bud Light.
I find it interesting also that the 'cheap crap' beers have also lost sales. Old Milwaukee; Milwaukee's Best and Amstel have all lost between 35% and 58% of their sales. Is that a reflection of increased taste among beer drinkers for better beer, or a loss in sales to cheaper drunks, as cash strapped budgets looked for cheaper alternatives? Hard to say.
But this article from 2010 basically says that the loss in top shelf booze is more than made up for in the increased sales in lower priced stuff. Is there enough room in there for a few former beer drinkers?
My guess is yes.
Bud Light is sort of an anomaly in this report, with 39.15 million barrels sold last year it is the undisputed king of the hill in Beer sales.
Its not really hard to figure out why. Most sports stadiums and arenas sell it almost exclusively. If you want to drink beer, you (please allow a short break while I pause for another involuntary shudder) drink Bud Light.
I'm sorry; I just don't under stand how anyone with a single functioning taste bud can drink that swill. I seriously would rather drink dishwater than Bud Light. That's not a recent opinion; I have never liked Budweiser or Bud Light.
I guess it has something to do with having an edjamikated beer palate.
I was, you may recall, raised on Weidemann.